Features
a few small jobs,done quietly.
Nothing here is flashy. Cadence reads how each subscriber behaves, picks the hour, holds the follow-up until it makes sense, and tells you plainly when something needs a look. You write the emails. You approve the sequences.
seven things, each one checkable
Send-time optimization
the same email, at their hour
From a subscriber’s first open, Cadence notes the hour they tend to read. Their next message moves to a window around that hour. People who usually read at 7:40 in the morning get it then; people who read at 9 at night get it then.
- Pin a fixed time on any email you’d rather keep
- New subscribers get a sensible default until there’s enough to learn from
How it fits your week: schedule Thursday’s newsletter once. It rolls out across the day instead of landing in a single wave.
Behavior-triggered sequences
follow-ups that wait to be welcome
Draw the sequence as a simple map: a trigger, a wait, an email, a branch. A click on the pricing link sends someone one way; a quiet week sends them another. Every path is visible before anything is switched on.
- Triggers from clicks, page visits, tags or a quiet stretch
- An exit rule stops a sequence once the reader has acted
How it fits your week: build a welcome map on Monday, read it through on Tuesday, press launch when you’re happy. Nothing sends before then.
Live segmentation
lists that tidy themselves
Say who you mean in plain rules: opened three emails this month, looked at pricing this fortnight, hasn’t clicked this week. The segment updates as people act, and shows how many match before you send a thing.
- “And” and “and not” rules, stacked in any order
- A live count and a few sample readers so you can sense-check
How it fits your week: build “warm readers” once, then point a sequence or a newsletter at it. No export, no re-import.
A week with Cadence
where it sits in a normal week
No new ritual to learn. These features slot in around the work a small marketing team already does.
Monday
write and map
Draft the issue, sketch the sequence, and reuse the blocks you already trust.
Wednesday
check the segment
Look at who matches, read a few sample readers, and review the inbox placement note.
Friday
read the results
See which email, step and hour did the work, then adjust one thing for next week.
Newsletter editor
an editor that remembers your blocks
Build the sponsor line, the footer and the pull quote once, then drop them into any issue. Change a reusable block and every draft that uses it updates, so Thursday’s issue is never the one with last month’s link.
- Drag-and-drop blocks, plain-text fallback made for you
- A marker shows how many drafts share each reusable block
How it fits your week: one person edits the sponsor block on Monday; the whole month’s drafts are already right.
Deliverability monitoring
a quiet alarm for the inbox
Cadence checks where your messages land at Gmail, Outlook, Yahoo and Apple Mail. If placement slips, you get a plain note about what changed and what to look at first, usually before your next send.
- Placement shown per provider, with the change since last week
- Spam-complaint rate tracked against the limits providers publish
How it fits your week: the note arrives on Tuesday morning. You fix a record that afternoon. Thursday’s send is fine.
Reports and campaigns
results you can read out loud
Every sequence shows how many entered, how many finished and how each email held up along the way. Every newsletter shows opens, clicks and the hour readers arrived. Select a few rows to pause or tag them together.
- Per-email open and click rates, step by step
- Bulk pause, tag and move for tidy campaign lists
How it fits your week: on Friday, scan one table, change one subject line, and close the tab.
Safeguards and shortcuts
a pause button within easy reach
Press ⌘K anywhere to pause a sequence, pin a send time or jump to a segment. Cadence never launches anything by itself: every sequence waits for your go-ahead, and anything you’ve pinned stays exactly where you put it.
- One-step pause for any sequence or newsletter
- Keyboard shortcuts for the jobs you repeat
How it fits your week: if an incident or a launch changes the plan, you pause in a couple of keystrokes and resume later.
Integrations
it connects to the tools you already have open
Let the places your team keeps its signals start, hold or end a sequence, without copying and pasting between tabs.
Security and reliability
careful with your list
Your subscribers trusted you with their address. Cadence treats it that way: access is limited to people you invite, changes are logged, and unsubscribes are honoured straight away.
- Invite-only workspaces with admin and editor roles
- Data encrypted in transit and at rest
- Every sequence change recorded with who, what and when
- One-click unsubscribe on every message, applied at once
- Sends queue and retry on their own, so a hiccup never means a lost email
When you’re ready
pick the plan that fits your list
Every feature above is in every plan; the plans differ by list size and how many sequences you run. Annual plans start at $279.