Email sequences that land at exactly the right moment

same emails.better hour.

Cadence watches how each subscriber opens, clicks and browses, then quietly moves their next message to the hour they usually read. You still write every email and approve every sequence.

Plans from $279 a year, billed annually.

a Monday morning, nothing on fire

Small marketing teams send their sequences and newsletters from Cadence, among them

  • Jasper Ridge
  • Zephyr Row
  • Ravenscroft
  • Lanternfield
  • Valewood

What it does

five habits it picks up, so you don’t have to

Each one is a small, ordinary job. Cadence does them quietly in the background, and shows its work so you can check.

Feature 01 · sequence builder

sequences that follow the reader, not the calendar

Draw your sequence as a simple map. If someone clicks the pricing link, they go one way; if they go quiet, they go another. You can see every path before anything is switched on, and nothing sends until you press launch.

Feature 02 · send-time optimization

each person gets their own send hour

Cadence learns when every subscriber usually opens and moves the next message to that hour. It starts learning from their first open, and you can pin a fixed time on any email you’d rather keep.

Feature 03 · live segmentation

lists that tidy themselves

Say who you mean, such as people who opened three emails and looked at pricing this month. The segment keeps itself current as people click, browse or go quiet, and you see how many match before you send.

Feature 04 · newsletter editor

an editor that remembers your blocks

Build the sponsor line, the footer and the pull quote once, then reuse them. Change a reusable block and every draft that uses it updates, so Thursday’s issue is never the one with last month’s link.

Feature 05 · deliverability monitoring

a quiet alarm for the inbox

Cadence checks where your messages really land at Gmail, Outlook, Yahoo and Apple Mail. If placement slips, you get a plain note about what changed and what to check first, usually before your next send.

Getting started

set it up once, then let it listen

You don’t need to rebuild your whole program in a weekend. Begin with one welcome sequence and let it learn from there.

  1. 1

    connect

    Paste one line on your site so Cadence can see visits, then bring your list over from Mailchimp or a CSV file. Your existing tags come with it.

    You’ll see: your subscribers, already grouped

  2. 2

    configure

    Start from a welcome or follow-up map and edit it in plain language. Choose what counts as a signal, such as a click, a page visit or a quiet week, and what should happen next.

    You’ll see: every path drawn out before launch

  3. 3

    launch

    Turn it on when you’re ready. The first sends go out at sensible default hours while Cadence learns each person’s own, and you can pause any sequence with one click.

    You’ll see: send times settling in over the first few weeks

Integrations

works with the tools you already have open

Connect the places your team keeps its signals, and let them start or pause a sequence without anyone copying and pasting.

GitLabStart a sequence when a release ships
PagerDutyHold sends while an incident is open
MailchimpBring your lists and tags across
Google CalendarKeep sends clear of launch days
MakeWire up the long tail of other apps
JiraTrigger follow-ups from ticket status
ZapierReach the apps not listed here
Don’t see yours? Make and Zapier connect most of the rest.

Plans

pricing, said plainly

Every plan is billed once a year, and the number on the card is the yearly price. Pick the one that fits your list today.

opener

For a first newsletter and a first welcome sequence.

$279/yr

Billed annually

  • Up to 2,500 subscribers
  • Unlimited newsletters
  • 3 active sequences
  • Drag-and-drop email editor
Get Opener

rhythm

For teams running several sequences at once.

$519/yr

Billed annually

  • Up to 25,000 subscribers
  • Unlimited sequences
  • Behavioral triggers and segmentation
  • A/B testing with send-time optimization
Get Rhythm

orchestra

Most popular

For lists that keep growing and brands that multiply.

$800/yr

Billed annually

  • Unlimited subscribers
  • Multi-brand workspaces
  • Advanced revenue attribution reporting
  • Dedicated IP and priority support
Get Orchestra

The difference, side by side

the same list, sent two ways

On a fixed schedule

9:00 on Tuesday
  • Everyone gets the email at 9:00 on Tuesday
  • Follow-ups go out whether or not the first was read
  • You hear about inbox problems after the send

With Cadence

morningevening
  • Each person gets it around the hour they usually read
  • Follow-ups wait for a click, a visit or a quiet week
  • Placement alerts arrive before your next send

From teams who send with it

notes from the people on the other side of the send button

“Our onboarding emails used to go out on a calendar. Now they wait for each person to come back to the site first, and the replies got noticeably warmer.”
— Annika B., Marketing Lead, Ravenscroft
“I stopped rebuilding the same footer and sponsor block in every issue. I edit the reusable block once and Thursday’s newsletter is done.”
— Gideon F., Head of Content, Valewood
“The inbox placement alert caught a drifting domain record on a Tuesday morning, before the Thursday send. That alone calmed my whole week.”
— Noor H., Lifecycle Manager, Lanternfield

When you’re ready

give your next email a better hour

Choose a plan, connect your list, and your first sequence can be listening by the end of the week. Annual plans start at $279.

See plans