Email sequences that land at exactly the right moment
same emails.better hour.
Cadence watches how each subscriber opens, clicks and browses, then quietly moves their next message to the hour they usually read. You still write every email and approve every sequence.
Small marketing teams send their sequences and newsletters from Cadence, among them
Jasper Ridge
Zephyr Row
Ravenscroft
Lanternfield
Valewood
Jasper Ridge
Zephyr Row
Ravenscroft
Lanternfield
Valewood
Jasper Ridge
Zephyr Row
Ravenscroft
Lanternfield
Valewood
Jasper Ridge
Zephyr Row
Ravenscroft
Lanternfield
Valewood
What it does
five habits it picks up, so you don’t have to
Each one is a small, ordinary job. Cadence does them quietly in the background, and shows its work so you can check.
Feature 01 · sequence builder
sequences that follow the reader, not the calendar
Draw your sequence as a simple map. If someone clicks the pricing link, they go one way; if they go quiet, they go another. You can see every path before anything is switched on, and nothing sends until you press launch.
Welcome seriesActiveSaved just now · ⌘S
TriggerClicked “Pricing” on the site
Wait2 days, then each person’s usual hour
Email 1Here’s how teams get started4,096 sent · 61.2% opened
BranchOpened Email 1?
Yes Email 2 · One thing to try this week
No Resend with subject B at 6:40 pm
Email 1
Subject
Here’s how teams get started
Send time
Per person
Exit when
Plan chosen
Feature 02 · send-time optimization
each person gets their own send hour
Cadence learns when every subscriber usually opens and moves the next message to that hour. It starts learning from their first open, and you can pin a fixed time on any email you’d rather keep.
Send timeLearning onOct 10 – Nov 9, 2026
Opens, last 30 days2,627+11.3%
Busiest hour8 pm261 opens
Opens per hour of day, summed over 30 days
Learned windows
Ines C.7:40 am
Mei T.8:15 pm
Oskar L.12:30 pm
Adaeze N.9:05 pm
Learning window · day 21 of 30Next send moves to 8:00 pm for 1,206 people
Feature 03 · live segmentation
lists that tidy themselves
Say who you mean, such as people who opened three emails and looked at pricing this month. The segment keeps itself current as people click, browse or go quiet, and you see how many match before you send.
New segmentWarm readers · draft
WhereOpened emailat least 3in the last 30 days
and
WhereVisited page /pricinglast 14 days
Visited page ↵
Clicked link
Opened email
Joined list
and not
WhereClicked linkanylast 7 days
Live
1,284
of 18,406 subscribers · 7.0% +36 in the last hour
ICInes CallowayOpened 6 · pricing 2h ago
MTMei TanakaOpened 4 · pricing 5h ago
OLOskar LindqvistOpened 5 · pricing yesterday
Feature 04 · newsletter editor
an editor that remembers your blocks
Build the sponsor line, the footer and the pull quote once, then reuse them. Change a reusable block and every draft that uses it updates, so Thursday’s issue is never the one with last month’s link.
November field notesDraftSaved 12s ago · ⌘S
Blocks
Heading
Text
Button
Pull quote
Sponsor line
Field Notes · No. 31
Three small habits for slow Novembers
Most of our best replies this autumn came from the quietest sends. Here is what we changed, in order.
Reusable · synced to 9 drafts
Thanks to Kettle & Thread for supporting this issue.
Sponsor line updated in 9 drafts
Feature 05 · deliverability monitoring
a quiet alarm for the inbox
Cadence checks where your messages really land at Gmail, Outlook, Yahoo and Apple Mail. If placement slips, you get a plain note about what changed and what to check first, usually before your next send.
Inbox placementsend.brambleco.com · last 7 days
Outlook placement slipped 3.2 points since Thursday. Check that your DKIM record still matches.
Review
Gmail96.4%+0.3
Outlook91.2%−3.2
Yahoo93.8%+0.1
Apple Mail97.2%+0.6
Spam complaints 0.02% · within limitsChecked 4m ago
Getting started
set it up once, then let it listen
You don’t need to rebuild your whole program in a weekend. Begin with one welcome sequence and let it learn from there.
1
connect
Paste one line on your site so Cadence can see visits, then bring your list over from Mailchimp or a CSV file. Your existing tags come with it.
You’ll see: your subscribers, already grouped
2
configure
Start from a welcome or follow-up map and edit it in plain language. Choose what counts as a signal, such as a click, a page visit or a quiet week, and what should happen next.
You’ll see: every path drawn out before launch
3
launch
Turn it on when you’re ready. The first sends go out at sensible default hours while Cadence learns each person’s own, and you can pause any sequence with one click.
You’ll see: send times settling in over the first few weeks
Integrations
works with the tools you already have open
Connect the places your team keeps its signals, and let them start or pause a sequence without anyone copying and pasting.
GitLabStart a sequence when a release ships
PagerDutyHold sends while an incident is open
MailchimpBring your lists and tags across
Google CalendarKeep sends clear of launch days
MakeWire up the long tail of other apps
JiraTrigger follow-ups from ticket status
ZapierReach the apps not listed here
Don’t see yours? Make and Zapier connect most of the rest.
Plans
pricing, said plainly
Every plan is billed once a year, and the number on the card is the yearly price. Pick the one that fits your list today.
opener
For a first newsletter and a first welcome sequence.
Follow-ups go out whether or not the first was read
You hear about inbox problems after the send
With Cadence
Each person gets it around the hour they usually read
Follow-ups wait for a click, a visit or a quiet week
Placement alerts arrive before your next send
From teams who send with it
notes from the people on the other side of the send button
Welcome series · resultsActiveOct 10 – Nov 9, 2026
Entered4,096
Completed2,731
Replies188
EmailSentOpenedClicks
1 · Here’s how teams get started4,09661.2%14.8%
2 · One thing to try this week3,81155.8%12.1%
3 · What other teams set up next3,40250.4%10.6%
4 · Pick a plan when it suits you2,73146.9%9.3%
“Our onboarding emails used to go out on a calendar. Now they wait for each person to come back to the site first, and the replies got noticeably warmer.”
— Annika B., Marketing Lead, Ravenscroft
“I stopped rebuilding the same footer and sponsor block in every issue. I edit the reusable block once and Thursday’s newsletter is done.”
— Gideon F., Head of Content, Valewood
“The inbox placement alert caught a drifting domain record on a Tuesday morning, before the Thursday send. That alone calmed my whole week.”
— Noor H., Lifecycle Manager, Lanternfield
When you’re ready
give your next email a better hour
Choose a plan, connect your list, and your first sequence can be listening by the end of the week. Annual plans start at $279.